Print
Paul Durand-Ruel
Backing impressionism
We produced all the communication media related to this exhibition of the Luxembourg Museum: posters, signage, communication card, press inserts, web banners, etc.
The difficulty of a project like this one is managing not to disturb or crush the major work presented on the visuals, while adding useful information to present the exhibition.
The masterpiece before all else
The Luxembourg museum has a charter: the generally opaque banner is a recurring element of the museum’s identity.
The originality of this graphic chosen is the lightness of its presence. We perceive it more than we see it. It blends perfectly with the dress of the woman in this famous Renoir painting (Danse à Bougival, 1883).
