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moet-hennessy epok design excellence des sens livre fourreau moet-hennessy epok design excellence des sens livre fourreau
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The experience of the senses

Agence Box Conseil for Moët Hennessy

Wines, champagnes and spirits. Brands of international renown. Different taste sensations. But a single Group. One sole philosophy. A state of mind. And a myriad of emotions. Senses aroused. Explosions of aroma and flavour. The feeling that each sip adds to the pleasure. That each glass is part of a story…

What if, just for once, our story was not about Houses but about emotions? What if MH’s products were first and foremost a way of conveying sensations? What if this book were designed to evoke feelings, a pleasurable stroll through a world of impressions, a unique sensory experience?

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Question first

Gout is a strong graphic element of the book. It is worked on the scabbard without even a title. At first glance, one questions. We will then respond. The grain in intense places disperses elsewhere, like the spraying of a fine powder.

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Then answer

Throughout the book, wines and spirits are represented by generic illustrations. Symbolized by simple vector shapes, their essences are translated by graphic games.

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Smell

Between density and lightness, this is meticulous work that we have done to evoke the scent. Perhaps the most difficult sense to transcribe graphically comes to life thanks to a duo of gold and bronze metallic serigraphs.

Bill Lumsden, Glenmorangie

“I love all smells, even those that are not pleasant, because it is the olfactory experience which gets me going.”

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View

A visual explosion. Here is what these points evoke. Like a firework, the glitter, scatter in this composition in order to offer us an explosion of light and shine.

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Edouard Mazaré Edouard Mazaré
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Hearing

A drop that turns into a wave. We work on the sound. Two hot stamps coupled with a selective varnish jostle and cause vibrations.

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Touch

A set of textures, supports, materials. Gout is represented here in these different facets.
It’s a call to touch. Touch the paper, feel the material, delimit the solid forms, the empty forms. The textures and the variety of patterns create a remarkable tactile experience.

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Taste

Echoing Hokusai’s work, a vague sparkle surprises the palate.

Publication

Project for Box Conseil
DA: Epok Design
Redaction : Ecriveron
Photography: Edouard Mazaré and Sebastien Millier

Printing:
Silium and Grafiche Mariano

Project featured on Behance in Graphic Design gallery.